New Zealand Thoroughbred Marketing (NZTM) was established in 1997, 'to communicate and actively market, for the long-term financial benefits of all stakeholders, the attributes of the New Zealand thoroughbred industry to clearly identified international markets'.

NZTM was created in response to the recognition by the national breeders' association and the principal sales company of the need to market the whole industry, distinct from the advertising of individual sales, vendors & horses.

Funded by the Industry through a commission on all horses sold at the New Zealand Bloodstock sales, NZTM also receives a small levy from all broodmare returns.

Additionally, NZTM also runs the NZ Racing Desk on behalf of New Zealand Thoroughbred Racing, supplying free editorial and images to any media outlet.

Websites operated by NZTM include the news website racingnews.co.nz; online photo library nzracingdesk.co.nz; industry career website racingjobs.co.nz;

NZTM is an independent company with its own board containing five representatives of key industry stakeholders; New Zealand Thoroughbred Racing, New Zealand Bloodstock Ltd, The New Zealand Thoroughbred Breeders' Association, The NZTBA Studmasters' Branch, and an independent Chairman.

About the Industry

The New Zealand Thoroughbred Racing and Breeding Industry contributes $1.2 billion annually to New Zealand's Gross Domestic Product.

New Zealand's thoroughbred foal crop was an estimated 3,500 in 2016, while exports for the season numbered 1613 horses valued at a total of $130 million.

Racing takes place year-round in New Zealand, with more than 2,500 races conducted and in excess of 12,000 owners or part-owners.