Our Brief

Independent voice, impartial advice
11:44 AM Friday Feb 19, 2010

New Zealand Thoroughbred Marketing (NZTM) is here to help prospective purchasers and investors get the information and make the relationships they need to buy, breed and race New Zealand thoroughbreds.

NZTM was established in 1997 with a mission:
to communicate and actively market, for the long-term financial benefits of all stakeholders, the attributes of the New Zealand thoroughbred industry to clearly identified domestic and international markets.


Supported by the New Zealand Thoroughbred Breeders’ Association, New Zealand Bloodstock Ltd and
New Zealand Thoroughbred Racing, NZTM is an independent company with its own board and staff whose activities include:

• Assisting people interested in buying New Zealand-bred thoroughbreds
• On-going development of the NZ thoroughbred brand
• Generic advertising
• Market research
• Integrated marketing campaigns & missions
• Media liaison & communication

NZTM’s origins lie in the early recognition by the national breeders’ association and the principal sales company of the need to market the whole industry, distinct from the advertising of individual sales, vendors & horses.

NZ THOROUGHBRED MARKETING: MILESTONES
1965	Introduction of the Export Market Promotion Levy of 1%, charged on all yearlings sold at the National Yearling Sale.
1972	The NZTBA begins receiving one third of the Export Market Promotion Levy.
1985	First NZTBA promotions officer appointed.
1989	First NZTBA marketing director appointed.
1990	First Inward Buyer Scheme established by the NZTBA
1997	New Zealand Thoroughbred Marketing established with a chief executive, later joined by two full-time staff. Agreement that New Zealand Bloodstock collects 0.5% of the commission on all horses sold at its sales and transfers the funds to the NZTBA, which forwards the total amount to New Zealand Thoroughbred Marketing. Broodmare owners contribute $10 per registered broodmare, collected by NZ Thoroughbred Racing and forwarded to NZTM.