About us
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New Zealand Thoroughbred Marketing (NZTM) was established in 1997, ‘to communicate and actively market, for the long-term financial benefits of all stakeholders, the attributes of the New Zealand thoroughbred industry to clearly identified domestic and international markets’.
NZTM was created in response to the recognition by the national breeders’ association and the principal sales company of the need to market the whole industry, distinct from the advertising of individual sales, vendors & horses.
Funded by the Industry through a commission on all horses sold at the New Zealand Bloodstock sales, NZTM also receives a small levy from all broodmare returns collected through New Zealand Thoroughbred Racing.
NZTM is an independent company with its own board containing five representatives of key industry stakeholders; New Zealand Thoroughbred Racing, New Zealand Bloodstock Ltd, The New Zealand Thoroughbred Breeders’ Association, The NZTBA Studmasters’ Branch, and an independent Chairman.
With the backing of the New Zealand Racing industry the NZTM Team continues to promote the NZ-bred and help prospective purchasers and investors get impartial information and make the relationships they need to buy, breed and race New Zealand thoroughbreds.
Our activities include:
- Assisting people interested in buying New Zealand-bred thoroughbreds
- On-going development of the NZ thoroughbred brand
- Generic advertising
- Integrated marketing campaigns & missions
- Media liaison & communication
- The publication of the New Zealand Racing Annual
- Trainers Tours
- Market Research
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